Clever marketing

So at home i drive an integra. "Acura" integra. Except for really, i it's only an Acura in the US. and i've always joked that i drive a Honda (since acura is just an upscale division), but it only sunk in here.

Since NZ is right-hand drive, there are a ton of "authentic" Japanese cars out here. For example, there are a ton of Nissan Skylines (which you can't get in US), it's a sporty Integra equivalent; and all the Lexus IS300s here go under the Altezza brand.

Anyway, there are a ton of integra's here, but since they don't have to be retrofitted to be left-hand drive and can be shipped directly from Japan, here they are just Hondas. Turns out "Acura" is just a clever marketing gimmick to sell cars in US. I've seen quite a few RSX/TSXs here, they all have a nice Honda sticker on them. Same with a Honda Legend. Rustan would be very very disappointed.
Nice to know that US is such a big consumer society that companies create separate brands just for us.